Choose Your Ripple is a free interactive learning tool that follows the journey of a single t-shirt.

Along the way, you’ll make choices about where it’s made, what it’s made of, how you look after it, and what happens when you’re done and see the impact of those decisions on people and the planet.

Our experience running Ripple has taught us many things, one of the biggest is that we can’t recycle our way out of the fashion problem. To make real change, we need to shift behaviour.
That’s what drove us to create this free tool.

This resource is designed for students, teachers, and anyone curious about the story behind their clothes. You’ll uncover the hidden costs of fast fashion, explore positive solutions and see how small choices can ripple out into bigger change.

It’s about learning, reflecting and acting,
because every choice creates a ripple and yours can help shape a better future.